5 Best Tips to Boost B2B Leads for Your Website

Lead generation has literally existed forever. It is not new. Generating leads is the primary objective of online marketing that has even bigger significance for B2B companies — where buying and selling is often a longer and more complicated process.

But, if you think of B2B websites in a real-life scenario — it looks like a business located in the middle of nowhere. What if visitors come knocking on your door and spend considerable amount of time looking at your products and leave without speaking to you? Perhaps when you were speaking to another customer? Don’t go silent after the launch — embed managed live chat functionality to your website which is pro-active and customer friendly — exactly matching the needs and expectations of your website visitors.

Live Chat Software benefits

Key benefits of live chat for B2B companies that will turn your website into a B2B lead generation machine.

Prompt Response — Today live chat is the fastest means of communication in the field of online marketing– where you can understand customers’ queries and get back to them even faster, and who doesn’t appreciate a prompt response? Time is key — it plays a major role in turning visitors into leads, and especially when you connect with them when they most need assistance. This is going to influence them positively and they will be more open to communicating with you in the future.

Ability to educate prospects — There are in-built features in live chat that facilitate personalization which can be customised on the basis of the user location, preferences and requirements. It triggers a favourable response in the decision making process because the overall customer experience is customised according to the user’s needs. However, there are very few chances for B2B companies to actually make it to the final stage — and this is where the element of education truly comes to life. Live chat educates users on product features and by providing them with the best options for their situation. Essentially, it enables you to highlight your distinctive USP to the customer at a time when they most need your service.

A personalised solution to users’ — Live chat maintains chat history and refers to previous conversations, thereby offering personalized solutions to every user. Due to its availability of past chat records, there is a better understanding of where the prospect is in the buyer’s journey — with their preferences and browsing habits. This insight helps the live chat agent to determine the course of action and perhaps gently lead them towards making the buying decision.

Chat box more efficient than landing page — Live chat is more or less human-like assistance that is more welcoming, unlike impersonal landing pages. This would certainly reduce the likelihood of the user changing their mind of sharing their contact details, as the interaction with a real person is immediate, trustworthy and friendlier.

If you are looking to leverage website traffic to generate quality leads, Managed Live chat could thus prove to be the best and the easiest solution for B2B companies.

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