Luxury Collection Powered By JetStream

Online sales of premium and luxury products will double in China by 2021. Data shows that the Chinese consumer is looking for new and unusual brands.

As part of our online sales solutions in China, we have partnered with all of the online sales channels and are rolling out our “Luxury Collection Solution” that enables luxury and premium brands, with a good commercial standing globally, to enter all premium and luxury sites in China at the same time and launch with a bang!

With one integration, we can scale a brand on all of the luxury sales channels in China.

Secoo specializes in luxury clothing and accessories for men and women from big-name brands, including Burberry, Miu Miu, Hermes, Rolex, Longines, and Bulgari. Additionally, to cater to Chinese consumers’ growing desire for a high-end lifestyle, the platform introduced cars from brands such as Bentley and Porsche as well as yachts and personal jets on the site. Secoo’s popularity is partly due to the fact that it offers payment methods specifically designed to be efficient for Chinese consumers, such as WeChat wallet.

The company approaches e-commerce with an omnichannel strategy, running its website and mobile app alongside offline boutiques located in both mainland China as well as Hong Kong, Milan, and Tokyo. When an order is made online, the item is shipped directly from abroad, and consumers can either have it delivered to their home or pick it up at Secoo’s stores in Beijing, Shanghai and Chengdu, where in some cases, according to L2, customers can have the authenticity of their purchases verified.

Apart from its online platform and mobile app, Meici has a flagship store called “Meici Cafe” in the Mandarin Oriental hotel in Shanghai. If consumers are based in Shanghai, they can either make a purchase with online payment or cash on delivery from meici.com, or visit Meici Cafe and shop in store. Meici also runs an e-magazine called “Mzine” that offers customers the latest fashion tips and recommends “must-buy” items to its audience.

While many luxury brands are conservative or cautious about offering promotional sales online, 5Lux offers year-round discounts between 20 to 80 percent for different brands to incentivize China’s middle-class consumers to make and repeat purchases. Moreover, to keep up with the gift-giving culture in China, 5Lux has a dedicated page where consumers can browse gifts based on gender, price, occasion, the receiver’s hobbies, and even their shipping location.

5. Shangpin — whose Chinese characters mean “fashion” and “taste”, is a luxury e-commerce retailer that specializes in fashion and hosts brands including 3.1. Phillip Lim, Burberry, Gucci, Fendi, and Moschino. It also enjoys an exclusive agreement with the British high-street brand Topshop in China.

Like other domestic players in the Chinese e-commerce market, Shangpin understands how to drive its consumers’ shopping desire by leveraging the fan economy. Celebrities and KOLs (key opinion leaders) are an important source for luxury product recommendations for Chinese consumers, so under each shopping category, Shangpin features shopping guides that leverage celebrity influence. Shopping guide titles like “Popular Handbags Owned by Celebrities in 2017” give consumers inspiration from their favorite KOLs.

6. iHaveU — is a luxury B2C platform founded in 2010 that features brands such as Prada, Burberry, Emporio Armani, Salvatore Ferragamo, and Versace. Unlike many other luxury e-retailers in China, iHaveU chooses to highlight designer home items, which include furniture and silverware, instead of cosmetics on its main navigation bar. It has even partnered with an Australian real estate agency to offer a home and condo-purchasing service to its high-income audience.

In 2016, iHaveU launched a new sub-website called “Global U Choice” that features skincare, personal care, health supplements, imported food, home items and maternal and baby products that are directly shipped from abroad. Not only is the company taking advantage of China’s growing demand for imported goods in these categories, but it has also been catching up with the mobile shopping trend by launching an online store on WeChat and its own mobile app.

While many B2C e-commerce sites face challenges in reassuring customers their luxury goods are authentic, iHaveU claims that every product on its website goes through five quality control processes before it reaches the hands of its buyer.

8. MYMM — The new kid on the block still in beta mode is a Hong Kong JV that includes Lane Crawford. This luxury marketplace focus on KOL engagement to drive sales. Already with more than 100 brand sellers on their platform, this is one to watch out for in 2018.

JetStream’s Luxury Collection Solution is best suited to commercially successful premium and luxury brands that want to take China seriously and can afford the integration and set up budget to list and sell on up to 8 sales channels in China.

About JetStream;

JetStream is democratising global online retailer and marketplace engagement for brands giving them access to consumers in emerging and distant markets; all from the comfort of their own warehouse. We help brands access pureplay and category driven channels around the world through seamless non-intrusive integration that is backed up by a suite of services to help brands trade. These services include shop in shop design, customer service, marketing, warehousing, logistics, returns and payments.

Related posts:

It is widely agreed that customer satisfaction and retention rates are two of the most important indicia of the health of a SaaS business. Customer Success (CS) was recently listed by LinkedIn’s…

We are all walking wounded. But there’s opportunity buried under those scars. Opportunity for new life on Earth and for eternal life. Like soldiers returning from battle, all of us bring injuries…

I used to hate it every year when Father's Day rolled around. My dad died in 2008, but we never had a good relationship. Never. For most of my life, I was bitter about the absence of a real father in…