A Complete Overhaul of Online Reviews

Online Reviews Promised a Golden Age

Reviews on Popular Sites like Amazon and Yelp can be Fake

Could this problem be fixed by engineering platforms correctly from the beginning? Many blockchain experts think so. Diving into the software helps you understand why.

Engineering Could Solve the Problem

That’s one piece of the puzzle.

How Should Marketplaces Reward Service Providers?

Once you have a good, reliable review, how can you reward service providers for their efforts? Blockchain technology also unlocks this side of the business problem. When a verified review is posted, money can be associated with the the information and directly sent to the provider, like a tip. This type of arrangement can build a resilient review system that verifies identity, information, and also rewards service providers in real time. A win-win.

The other advantage of its engineering is the concept of immutability, or how blockchains cannot be unwound and put in rewind, making them truly reliable history resources. Imagine a internet review system that stands as a permanent history that is clear, concise, and resilient. Trust is in the engineering of software rather than in community policing or outside vendors who could manipulate perception through fake reviews or biased news on the platform.

This type of problem solving is the promise of good engineering from a systems perspective and that’s the promise we have today with blockchain. Before the programming breakthroughs in software, this type of solution was not possible on the worldwide web. Protocols like Kudos make this type of review system finally possible.

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