Ways to promote your business through SEO.

Digital Marketing is a fastest growing industry all over world. Digital Marketing is the vast course. Deep studying will only help to digital marketers.

Let’s not get deep into it at once. We will discuss here about SEO (Search engine optimization).

SEO is a process of optimizing own website on other search engines. Sounds complex! Let me explain this complex situation bit by bit. SEO is a process of increasing the quality and quantity of website by unpaid methods. SEO helps to increase the ranking of the website on search engines.

We can optimize website rank by organic, paid mediums. Search engines will scan, or crawl, different websites to better understand what the site is about. In simple terms, SEO means finding ways to increase your site’s appearance in web visitors’ search results.

Now this is not enough. SEO are of two types:

On-page SEO: We optimize our website according to search engine guideline. On-page is a one time process. We have to change meta tags, description, title tags, keywords according to search engine. You will come to know soon that if your website is ranking or not. You can search for high keyword frequency or you can see the suggestions on Google.

Try to use long tail keywords because it has high frequency and it generates lot of traffic. You can spy on your competitors keywords. Title should be up-to 60 characters. Manage to write or give best information about your website in 60 characters only.

Off-page SEO: Creating more and more quality back links for our website. Now you were wondering about what is back-links? Back-links are the incoming links to our website. Off-page is an on-going process. There is no end for this process. You have to give most of the time to off-page. It helps to raise the ranking of the website. Creating back-links is not the one day process. You can see the ranking of your website in 2 months or in 1 year. There is no exact time or date. You have to keep doing it continuously.

Off-page is a bit different from what it looks like. It’s not just about linking.

Steps for off-page SEO are:

Now let’s talk about risk we can take in SEO. Take small chances and risks. If you are not taking risks then nothing big will happen in you website.

And the only way to do that is through A/B testing. You’re going to have to take one element at a time, whether that’s the meta descriptions, the titles, the content and more, and test them against new variations.

Disallow neutral back-links because majority of they don’t allow our site submission and it all goes in vain.

Neutral back-links may not give your website the SEO boost it needs, but they also won’t subject your site to Google’s potentially harsh penalties.

Content is King. Google loves unique content. Try changing your content once in every 6 months. But don’t keep changing every month, otherwise google will assume that you are copying someone’s content. Give your best while writing a content for your website.

Spy on your competitors, yes I have said it before. It is important also because we should know what you are lacking in. What your competitor is providing to Google that he is ranking. I’m not saying to blindly copy him, just take the reference from rankers and make your own strategy for that.

The benefits of SEO are more then expectation:

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