The birth and development of cultural products in the Palace Museum

The Palace Museum has been a mystery since ancient times, inspiring people’s desire for exploration. It is because the Palace Museum has a rich historical and cultural background that it can play an important role in shaping cultural products. In recent years, under the call of cultural policy, the Palace Museum’s cultural products are setting new trends and spreading unique culture in the Chinese market.

Since the implementation of this policy, the cultural and creative industries have been effectively developed and some achievements have been made. Therefore, in 2021, the Chinese government issued a circular on “Several Measures to Further Promote the Development of Cultural and Creative Products by Cultural and Cultural Heritage Units” to further improve the policy on cultural creativity. This notice emphasized that it encourages the development of cultural and creative products that are both artistic and practical, adapt to the needs of modern life and meet the market consumption demand, and insists that conservation comes first, makes reasonable use of cultural and heritage resources, and avoids excessive commercialization and entertainment. In addition, the government should further implement the pilot policy to encourage several pilot units to jointly set up enterprises with social capital, improve the income distribution mechanism, and enhance the vitality of the main body of cultural and creative product development so that more museums, art galleries, memorials, science and technology museums and other organizations to join. This shows that the Chinese government attaches importance to cultural and creative industries and cultural and creative products, as well as its determination to develop them comprehensively.

In addition to this, there is room for further continued improvement in China’s cultural and creative business, such as for the government to strengthen regulation and develop more detailed policies to encourage the development of cultural and creative products in cultural institutions. The current policy is still only a framework, lacking in detail. In addition, while cultural institutions should follow the Palace Museum’s operating model, they should be targeted and develop originality for their own characteristics and background. Overall, even though China’s cultural creation business is still in its initial development stage, it is catching up and developing rapidly with the government’s call and encouragement.

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