Last Lonely Menopause

MARKETING | ADVERTISING

TENA

A beautiful and tender ad was created to challenge ageism in advertising. This is a beautifully shot coming-of-age piece and one of the few ads to actually show urine on-screen via loss of bladder control.

Menopause isn’t discussed as often as puberty and I like how the team showcased the highs and lows of life living with menopause.

“We hope this campaign can reinject humanity and beauty into the life stage, subvert damaging and demeaning stereotypes and help women feel better supported and less alone. We also hope it’ll inspire people to talk to their own loved ones about the menopause — we all know someone going through it, yet we so rarely talk about it. It’s no wonder one in three feel alone during the menopause.” Lauren Peters AMV BBDO Source Creative Review.

Credits:
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Jim Hilson
Creatives: Lauren Peters, Augustine Cerf
Designer: Vanessa Fowler Kendall
Senior Art Producer: Rhiannon Nicol
Production Company: Lief
Director: Shannon Murphy
Editing Company: Final Cut
VFX Producer: Cat Hammond

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